Accelerating
Velocity:8.5/10
Dupe Culture in Beauty
Gen Z is rejecting expensive beauty products in favor of high-quality dupes, creating a massive shift in beauty purchasing behavior. This trend is accelerating across TikTok and beauty communities.
Evidence
Data Points
- •73% of Gen Z beauty shoppers research dupes before buying
- •Dupe content gets 3x more engagement than luxury reviews
- •Beauty dupe hashtags grew 400% in 2025
Sources
- CultureSight Research
- TikTok Analytics
Brand Implications
Opportunity
Create affordable quality products
Risk
Luxury brands losing market share
Action Items
- • Emphasize value
- • Create dupe-friendly products
- • Engage dupe communities