Declining
Velocity:3.5/10
Cottagecore Decline
Cottagecore is declining as Gen Z moves toward more urban, tech-forward aesthetics. The rural romanticism trend has peaked and is fading.
Evidence
Data Points
- •Cottagecore searches down 60%
- •Rural aesthetic content declining
- •Urban aesthetics rising
Sources
- Google Trends
- TikTok Analytics
Brand Implications
Opportunity
Transition to new aesthetics
Risk
Brands stuck in declining trend
Action Items
- • Pivot messaging
- • Explore new aesthetics
- • Maintain core values