Emerging
Velocity:6.2/10
Clean Girl Aesthetic Emergence
The clean girl aesthetic is emerging as Gen Z embraces natural beauty, minimal makeup, and wellness-focused routines. This trend is gaining momentum.
Evidence
Data Points
- •Clean girl content growing 200%
- •Natural beauty searches up
- •Wellness routines trending
Sources
- TikTok Analytics
- Google Trends
Brand Implications
Opportunity
Natural beauty products
Risk
Missing the trend
Action Items
- • Emphasize natural ingredients
- • Promote wellness
- • Create clean aesthetic content