Wellness Maximalists
Gen Z who prioritize holistic health and self-care across all aspects of life
Demographics
age range
20-27
gender skew
female-leaning
income band
middle-upper
location bias
urban
Psychographics
Core Values
holistic healthpreventionself-care
Motivations
optimal wellness, longevity, mental health
Media Habits
Primary Platforms
InstagramTikTokYouTube
Brand Affinities
Loved Brands
- Glossier
- Fenty Skin
- Ritual
Rejected Brands
- toxic wellness
- pseudoscience
Marketing Implications
Do
- ✓Emphasize science-backed benefits
- ✓Promote accessibility
- ✓Show real results
Don't
- ✗Use fear-based marketing
- ✗Ignore mental health
- ✗Gatekeep wellness
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