Travel Dreamers
Gen Z who are passionate about travel, adventure, and exploring new places
Demographics
age range
18-27
gender skew
balanced
income band
middle-upper
location bias
urban
Psychographics
Core Values
adventureexperiencegrowth
Motivations
exploration, culture, memories
Media Habits
Primary Platforms
InstagramTikTokYouTube
Brand Affinities
Loved Brands
- travel brands
- adventure gear
- experiences
Rejected Brands
- overpriced
- inauthentic
Marketing Implications
Do
- ✓Enable adventure
- ✓Show real experiences
- ✓Support exploration
Don't
- ✗Overprice
- ✗Ignore sustainability
- ✗Exploit
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