Thrift Shoppers
Gen Z who prioritize secondhand shopping and sustainable fashion
Demographics
age range
16-26
gender skew
balanced
income band
middle
location bias
urban, suburban
Psychographics
Core Values
sustainabilityuniquenessvalue
Motivations
environmental impact, finding unique items, affordability
Media Habits
Primary Platforms
DepopTikTokInstagram
Brand Affinities
Loved Brands
- thrift platforms
- sustainable brands
- vintage
Rejected Brands
- fast fashion
- unsustainable
Marketing Implications
Do
- ✓Support sustainability
- ✓Enable thrifting
- ✓Show impact
Don't
- ✗Promote fast fashion
- ✗Ignore sustainability
- ✗Overprice
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