Social Justice Advocates

Gen Z who prioritize social justice, equity, and activism

ByCultureSight Research
Human-Verified Intelligence

Demographics

age range

18-26

gender skew

balanced

income band

middle

location bias

urban

Psychographics

Core Values

equityjusticeaction

Motivations

change, representation, impact

Media Habits

Primary Platforms

TwitterInstagramTikTok

Brand Affinities

Loved Brands

  • authentic activism
  • inclusive
  • impactful

Rejected Brands

  • performative
  • exploitative

Marketing Implications

Do

  • ✓Show real impact
  • ✓Support causes
  • ✓Be authentic

Don't

  • ✗Performative activism
  • ✗Ignore issues
  • ✗Exploit

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