Pet Parents
Gen Z who treat pets as family members and prioritize pet wellness
Demographics
age range
18-27
gender skew
balanced
income band
middle
location bias
urban, suburban
Psychographics
Core Values
carecompanionshipwellness
Motivations
pet health, bonding, responsibility
Media Habits
Primary Platforms
InstagramTikTokReddit
Brand Affinities
Loved Brands
- pet care
- quality food
- wellness
Rejected Brands
- low quality
- exploitative
Marketing Implications
Do
- ✓Emphasize pet health
- ✓Show real care
- ✓Support wellness
Don't
- ✗Compromise quality
- ✗Ignore pet needs
- ✗Overprice
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