Gaming Enthusiasts
Gen Z who are passionate about gaming culture and communities
Demographics
age range
16-26
gender skew
slight male
income band
middle
location bias
urban, suburban
Psychographics
Core Values
communityskillentertainment
Motivations
connection, achievement, escape
Media Habits
Primary Platforms
TwitchDiscordYouTubeTikTok
Brand Affinities
Loved Brands
- gaming brands
- streaming platforms
- equipment
Rejected Brands
- anti-gaming
- exploitative
Marketing Implications
Do
- ✓Support gaming culture
- ✓Enable communities
- ✓Respect gamers
Don't
- ✗Stereotype
- ✗Ignore diversity
- ✗Exploit
Get the Gen Z Marketing Playbook
6 ready-to-use templates for your next Gen Z campaign
Download the Playbook →